Generate New Client Leads

When companies create a vast amount of content, this helps them establish their brand identity and find their target audience. Customers are more willing to spend money if they are confident that you are one of the best in your industry.

A vast library of content will also eliminate the need to pay for cost-per-click ads over time because content lives forever. Content marketing for all types of businesses is part of the Attract & Convert stages in our growth strategy. At Evolv Marketing, our content strategy has a two-pronged approach.

Basic pillar content strategy is centered around creating pillar pages for your company's product or service. This strategy allows the optimization for these keywords to make sure any potential customer in your area can find your company by typing in the most common searches around your products or services into Google.

We take pillar content strategy a step further with add-on topic content. Many times, there will be increased searches around specific topics within a product or service. We create specific content based on your product or service and set up an internal linking strategy that Google crawlers love to see.

This is an extension off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective leads. We use effective tools to develop a premium content strategy.

One of the highest proven strategies to date includes creating highly polished, professionally written and designed ebooks. These books include a complete contact funnel that guides customers through commonly asked questions, leads to a CTA, landing pages and thank-you pages. Basically put, eBooks work extremely well in all industries, because products and services are purchases, customers become very research-driven in making a decision. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.

To help seal the loop on these qualified leads we seek to produce email drip campaigns. Which means every potential customer who downloads the ebook will receive an email sequence of 3-5 emails over the course of 2-3 weeks that additionally encourages them to take further action on your products or services. This strategy is even more effective when a sales consultant is concurrently making sales calls in conjunction with the email marketing campaign.