Lead Generation Strategy For Your Business

 There are many marketing agencies out there that can get new traffic to your website, whether it is through organic content creation or digital advertising with Google or Facebook. But a lot of them can fall short on a proper lead generation strategy. The common problem we see is they only have one way to generate new leads. None the less, not everyone is ready to make a purchase on their first visit to your business or website, especially if your product or service is on the higher-priced end. Evolv Marketing has refined a cultivated lead generation strategy to help your company stay top of mind with people who are just not quite ready to make that purchase immediately. 

Our main lead generation strategy centers around the use of eBooks on your prominent products or services. We work with you to write, design, and implement powerful pieces of content on your business and the products or services you offer. Potential customers who are researching different businesses, find your content, download it in exchange for their contact information, and then they will experience marketing automation so your company can stay top of mind. These professionally designed eBooks are not only great for digital but could also be a great idea for print to hand out to new prospects who may be on the fence.

With every custom eBook created for your company we do the following:

• Write 500+ words of content about the products or services
• Professionally design your eBook with real photography from your business (we only use stock photos if needed)
• Create landing and thank you pages
• Set up marketing automation email campaigns to nurture leads
• Implement CTAs and popups