Backlinking is still one of the most important ranking factors for Google Search. Positive backlinks from high-domain authorities like Wall Street Journal or your local newspaper play an important role in your website’s visibility. We know for a fact that websites with thousands of positive backlinks are going to have more traffic and a higher average search position. We utilize local directory services, press releases, and promotional content to get more quality backlinks for your company's website.
The difference between SEO and SEM, you ask?
SEO is what we do to optimize your website to increase its position in organic search rankings. SEM is everything else we do outside of your website to increase position in the search engines. SEM strategies we deploy including digital advertising, guest posting for backlinks, directory listings for local businesses, and others. SEM is one of the ways we can start making a faster impact on your search engine rankings in the Evolv Growth Plan.
Even though we believe SEO is the most essential way of gaining new traffic, we understand that businesses need results faster. This is where digital advertising comes into play. Whether we are running paid search or paid social advertising, our goal is to help get more qualified visitors to your website now. We usually only recommend digital advertising to relatively new companies or more smaller companies at the beginning of our Evolv Growth Plan to help fill the gap while we build up your traffic and visibility organically with SEO.
Evolv Marketing is committed to helping businesses across industries augment their marketing efforts and gain a competitive edge through comprehensive digital marketing solutions.
One of the premier marketing agencies in San Antonio Texas.
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